How to succeed in product management - a conversation with Magic Feedback
My take on the key strategies and mindset shifts needed to successfully break into product management and thrive in the role
Productized: a conversation about values and decision-making
The really hard skills in product are the soft skills!
HOW TO: make continuous discovery part of your development processes
Hear me talk about how to integrate discovery into each product development phase, embed it in your OKRs, and make it a team sport.
The Stockholm CPO conference 2024
I was on the stage of the Stockholm CPO Conference with some of the sharpest product minds in Stockholm.
Setting a product organization up for success - Scandinavian Product Newsletter
Excited to have joined Afonso Malo Franco in his "Product In Practice" series where he highlights the best product leaders in Scandinavia.
The Hemnet growth story - Property Portal Watch 2023
Join me as I dive into Hemnet’s extraordinary growth journey in this opening keynote.
Make your roadmap the prototype of your strategy - Talking Roadmaps Podcast
I am in the Talking Roadmap podcast sharing my biggest learnings and mistakes around roadmaps
Lessons learned by building a successful product organization - A conversation with Egon Zehnder
In a conversation with Sara Najafi from Egon Zehnder, I went through three key factors to building thriving product organizations.
The Hemnet Product Discovery Story featured by Teresa Torres
Our journey with continuous discovery is featured in the Product Talk newsletter as an example of how to work with the opportunity solution tree.
Our journey toward an empowered product organization - Product at Heart 2023
Watch me talk about how we empowered our product organization in different phases of its journey
HOW TO: data driven and discovery-driven development - Datadrivet Podcast
I loved having a chat about data and discovery, with Joni and Jasmine at Scila Studio
Transformations do not happen overnight - Product with Panash
Transformations do not happen overnight, but they always start with a first step. Hear me talking with Axel about how we did it.
How to overcome the most common challenges with discovery - Product Beats
Ever wondered how to overcome the most common challenges with product discovery but lacked some concrete examples? I got some practical tips for you.
What we learned by working with the opportunity solution tree - Product Elevation 2022
The opportunity solution tree in practice. Watch me talk about how we concretely work with Teresa Torres's framework.
Defining a customer-focused product strategy - PM Nights Lviv
I talked about product strategy with the amazing product community in Lviv.
Product Tank Stockholm - Has covid Changed Product Management?
Listen to me talking about how the pandemic innovated the way we work at Hemnet to get the best from both physical distance and collaboration.
Defining a customer-focused product strategy - PMF Europe 2021
Watch me talk about the importance of product strategy and give some concrete tips for a remote roll-out.
Podcast premiere - "The digital twenties" with Killander & Björk
Podcast premiere! I spoke with Killander & Bjork about product development, philosophy, hybrid work, and the new expectations we have on our homes post-pandemic.
Power Women in tech
Last week I had the great pleasure of being part of Nordnet’s Power women in tech, where together with other five amazing women I shared tips about my career. These are 5 advice that I take with me after listening to these incredible women
Adapting product development to remote ways of working - World Product Day 2020
I participated in the world product day organized by Mind the Product to talk about how we adapted Hemnet product development to covid-19.